Automate Your Sales Process with Video: 8-Part Follow-Up That Closes Deals
If you’re running a home service business and your inbound leads are ghosting you after they fill out your contact form, you’re not alone.
Chasing people down isn’t a profitable or scalable way to fix the problem. The better approach? Automate your sales process with video.
Let’s break down how a short sequence of videos can nurture your leads automatically, build trust, and close more deals — all while saving your team hours each week.
The Problem: You’re Great at What You Do — But Your Follow-Up Is Falling Flat
Most business owners have the basics covered: a website, some social media, maybe even ads running on Google or Meta. But here’s the question — what happens after someone becomes a lead? That’s often where things fall apart. Without consistent follow-up, warm leads cool off fast.
That’s where a video sales sequence comes in.
What Is a Video Sales Sequence?
A video sales sequence is a set of short, strategic videos automatically delivered through your CRM system — like HubSpot, Zoho, or GoHighLevel — to educate, engage, and convert leads. These videos do the heavy lifting for you, answering questions, overcoming objections, and keeping your business top-of-mind — even when you’re not at your desk.
At ZC Productions, we recommend an 8-part video follow-up series that blends education, proof, and personality.
Here’s what that might look like.
The 8 Videos That Close Deals
Welcome Video – A personal message that thanks the lead for reaching out and lets them know what happens next.
Company Overview – A short intro explaining your services and how you make your customers’ lives easier.
FAQ Video #1 – Answer a common question to show expertise and reduce friction.
FAQ Video #2 – Address another major concern that slows down the buying process.
Case Study Video #1 – Showcase a real client success story that proves your results.
Case Study Video #2 – Reinforce credibility with another example of transformation or success.
Objection Handling Video – Tackle your audience’s most common hesitation head-on.
Vision Video – Paint a picture of how easy life is when the client chooses your solution.
Each video should feel personal, short (30–90 seconds), and helpful — not salesy.
Why Video Beats Email Alone
You could send all of this in text form — but it wouldn’t have the same impact.
Studies show people retain 95% of a message in video versus just 10% when reading text.
Video builds connection faster because prospects can see your face, hear your voice, and feel your authenticity long before your first sales call.
The result?
3× higher engagement than email alone
Faster trust-building
Shorter sales cycles
It’s like having a virtual sales rep that never sleeps.
Real-World Results
We’ve helped landscapers, roofers, HVAC companies, law firms, and healthcare providers use these automated video sequences to:
Follow up automatically
Build credibility
Close more deals
Reduce time spent chasing leads
One client described it perfectly:
“It’s like having a sales rep who works 24/7 — but never asks for a day off.”
Yes, It Takes Work — But You’re Already Paying for Inefficiency
Developing a system like this takes planning, scripting, production, and CRM setup. But if your team spends hours every week manually following up or repeating the same answers, you’re already paying for inefficiency.
A video follow-up sequence pays that time back — and then some.
These videos:
Save time by answering questions automatically
Build trust faster than text alone
Bridge the gap between “interested” and “signed”
Done-For-You Video Automation with ZC Productions
At ZC Productions, we make this process seamless.
We handle strategy, scripting, shooting, editing, CRM implementation, ad setup, and website integration — so your video follow-up system runs automatically, 24/7.
And we stand behind our work.
We don’t stop until you see results.
If you want to see what a custom video sales sequence could look like for your business, let’s talk.
🎥 Book a free 15-minute strategy call today — no pressure, just a conversation about your goals and whether video automation could help your business grow.
