How to Make More Content With Less Effort in 2025
If you’re like most business owners, you barely have time to eat lunch — much less plan and shoot a month’s worth of content. So the idea of creating a digital ecosystem of videos, ads, and social posts to generate leads probably feels impossible.
But stick with us. At ZC Productions, we’ve helped hundreds of service-based businesses simplify their content creation process, and today we’re sharing three ways to make more content with less effort in 2025.
1. Plan Ahead
This step doesn’t have to be complicated. Start by deciding how often you want to post — ideally twice per week for best results — and make a quick list of questions, tips, or problems your customers face this month. Then, block off just a few hours each month for filming your social media videos or testimonials. Consistency beats perfection — every time. Planning content ahead of time also helps you stay on brand, stick to your schedule, and avoid last-minute stress.
2. Steal What’s Working — and Make It Yours
Here’s a secret every good marketer knows: you don’t have to reinvent the wheel. Look at what’s already performing well on platforms like TikTok, Instagram Reels, or YouTube Shorts, and put your own spin on it. That’s right — borrow trending sounds, formats, or ideas, and adapt them to fit your business. The entire short-form video ecosystem thrives on iteration.
At ZC Productions, we use proven content formulas that we repeat with a new creative twist each time. You can do the same — think of it as your business’s Standard Operating Procedure (SOP) for content creation.
3. Create a Repeatable System
The businesses that win at content marketing treat it like any other business process — they standardize, repeat, and refine. Here’s how:
Set up a dedicated filming corner in your office or store so you can easily record testimonials or updates.
Keep a list of 4–5 go-to questions to ask clients or team members on camera.
Use tools like ChatGPT for idea generation and CapCut for quick, professional video edits.
The goal: easy capture, quick edit, more leads.
4. Analyze and Optimize
Just like your SOPs evolve over time, so will your content strategy. Let’s say you post a testimonial video on Facebook, Instagram, and LinkedIn.
On Instagram, you get a few likes — not great.
On LinkedIn, a few comments — better, but no leads.
On Facebook, you get dozens of comments, shares, and several lead forms submitted.
Now you know where your audience lives. Next month? Double down on Facebook. That’s what optimization looks like — paying attention to results and refining your strategy.
The Formula for Efficient Content Creation
To summarize:
Plan ahead. Know what you’ll post and when.
Standardize. Build repeatable systems for filming and editing.
Analyze. Learn what performs best and scale it.
Treat your content marketing process like any other business system. Over time, it’ll get easier, faster, and far more effective.
Or Let ZC Productions Handle It For You
Of course, if all this sounds like a lot, that’s where we come in. At ZC Productions, we help service-based businesses grow through done-for-you social media packages, monthly video production, and content marketing strategy that actually converts. We plan, film, edit, and post — so you can focus on running your business.
