CRS Exteriors
Client Overview
CRS Exteriors is one of East Tennessee's most established home exterior remodeling companies, with over 50 years of experience serving homeowners across the region. Headquartered in West Knoxville with a showroom on Kingston Pike, CRS specializes in replacement windows, doors, siding, and roofing — carrying premium brands like Infinity by Marvin and James Hardie that set them apart in a competitive market. They serve residential homeowners across a wide geographic footprint, with active markets in Knoxville, Maryville, Chattanooga, Nashville, and beyond. With decades of trust built in the community and a team that takes craftsmanship seriously, CRS Exteriors isn't a company trying to get off the ground — they're a market leader looking to grow even further. That's exactly the kind of client ZC Productions was built to work with.
The Challenge
Despite being one of the most recognized names in exterior remodeling across East Tennessee, CRS Exteriors had a significant gap in their marketing: they had no professional content documenting the work they were actually doing. No job-site video. No before-and-after photography. No footage of their crews in action or the transformations happening at residential homes across the region. For a company whose entire value proposition is visible craftsmanship, the absence of that content was leaving real revenue on the table. CRS was working with multiple strong marketing partners — Marcon Marketing, Summit Media, and Slamdot — running television commercials, digital ads, programmatic advertising, Google, and Meta campaigns, but those partners were being asked to produce results without a steady supply of fresh, high-quality creative assets. Outsourcing production on a project-by-project basis meant content was inconsistent, slow to produce, and always a secondary priority for whoever was hired. What CRS needed wasn't just a production crew — they needed a dedicated content engine that could keep every marketing channel fed with new material month after month.
Our Strategy & Services
ZC Productions came in with one clear mandate: become the single source of creative content for every channel CRS runs. Rather than operating as just another vendor filling a one-time order, ZC embedded itself into CRS's marketing ecosystem as the primary content provider — the team responsible for keeping Marcon Marketing, Summit Media, Slamdot, and every other partner stocked with fresh, professional assets on a consistent schedule. The strategy was built around a monthly production system that would capture CRS's work in real time across every stage — before, during, and after — and funnel that content into a growing asset bank that could be cut, formatted, and deployed across television, digital ads, social media, websites, and more. By locking in a retainer relationship starting in early 2025, ZC eliminated the inconsistency that had held CRS's content back and gave every marketing partner exactly what they needed to perform at their highest level. The services deployed include video production, professional photography, social media content, homeowner testimonial videos, and full television commercial production.
What We Did — Execution
Every month, a ZC Productions videographer and photographer travel to four to five residential homes across East Tennessee in a single half-day production session — homes in the before, during, and after stages of CRS's exterior remodeling projects. The geographic range alone reflects the scale of what CRS Exteriors does, with job sites spread across the region from Knoxville to the surrounding markets. At each location, the team captures cinematic B-roll of the work, detailed before-and-after photography, crew-in-action footage, and on-location homeowner testimonial videos that put real customer voices directly into the content mix. All assets are organized into a master content bank that now holds over two terabytes of footage, photography, and graphics — one of the most comprehensive libraries any home services company in East Tennessee has ever built. From that bank, ZC's team produces social media posts, before-and-after video packages, website assets, digital ad creatives, and full television commercials — with higher-production commercial shoots bringing additional crew on board when needed. Every piece of content produced flows directly to CRS's marketing partners, keeping every channel running with fresh creative without CRS ever having to chase down a production team.
TESTIMONIALS
COMMERCIALS
BEFORE & AFTER VIDEOS | PHOTOS
DISPLAY ADS & GRAPHICS
The Results
Since ZC Productions came on board in early 2025, CRS Exteriors has experienced consistent record-breaking revenue months — a direct reflection of what happens when a company's marketing infrastructure finally matches the quality of their work. With over two terabytes of content now in the bank, CRS has an asset library that supports every marketing channel simultaneously without ever running dry. Their television commercials, digital ads, social media presence, and website now all tell the same cohesive story — one backed by real job-site footage, real homeowner testimonials, and real transformations happening across East Tennessee. As Michael from CRS Exteriors puts it: "The ZC Productions crew makes it easy. We were looking for consistent high-quality content to show off our projects. I simply schedule them to travel to homes each month and they show up and show out every single time." The consistency of production has allowed every one of CRS's marketing partners to operate at a higher level, and the cumulative effect has been measurable growth in sales conversions as prospective customers can now see — in vivid detail — exactly what they're investing in.
Why It Worked
This partnership worked because ZC solved the right problem at the right level. It wasn't about making prettier social posts — it was about becoming the foundation that every other marketing effort was built on. When a company is running television, programmatic ads, Google, Meta, and a content-driven website simultaneously, the quality and consistency of the creative assets determines how well all of it performs. By owning that role and executing it reliably every single month, ZC gave CRS Exteriors something most home services companies never have: a content system that runs on autopilot. The monthly shoot model is efficient by design — one half-day of production generates enough material to fuel weeks of content across every channel. And because ZC shoots across the full project lifecycle — before, during, and after — the content tells a complete story that builds trust with homeowners who are making significant investment decisions about their homes. That trust translates directly into conversions.
How We Can Do This for You
If your business does great work but your marketing doesn't show it, you're leaving money on the table — and your competitors are filling that gap. ZC Productions builds content systems for established service businesses that are ready to grow, giving you a consistent pipeline of professional video, photography, and creative assets that keeps every marketing channel performing at its best. Whether you're running TV commercials, digital ads, or social media — or all of the above — we make sure the creative behind it is never the weak link. Ready to see what a dedicated content partner can do for your business? Book a free discovery meeting with Robert.
